Bozell’s largest client is First National Bank of Omaha, so there was no surprise that most of my summer was spent working on their materials. During my internship, Bozell launched First National’s campaign titled Unforgettable Firsts with a huge social media component. The hashtag, #UnforgettableFirsts was set to be aggregated onto the campaign’s website to share customer’s memorable “First Experiences.”

 

I had the privilege of crafting all of the social media content about the campaign for First National Bank. Please find the link below to explore the editorial calendar that First National Bank used during their campaign.